Industry Discovery Call · One-on-one by video
Before you spend six figures on an LED truck, spend an hour with someone who’s built them.
I manufacture LED trucks and trailers, so I know where the quality problems hide. I also ran them for ten years, so I know what the business looks like in month four. You get both, without a pitch.
Get your bearings.
- The right truck or trailer for your plan
- Which business model fits your market
- Pricing guidelines and what it costs to run
- A straight answer on whether to go ahead
Go deep on your market.
- Everything in the one-hour call
- Your city: zone, route and likely advertisers
- Your numbers: costs, price list, break-even
- Your first ten target customers, by name
Checkout runs through PayPal; a PayPal account isn’t required. You pick your time on the next screen, then get a short intake form so we don’t waste your hour on background.
What we cover
Five decisions. You leave with all five made, or you know why not.
Buying dependable equipment
Where screen quality, build and compliance problems hide. What to demand from any builder, mine included, and what to walk away from.
Choosing your business model
One-off rentals, shared local routes, events, or a truck that advertises your own company. We narrow it to what fits your market and your goals.
Setting your pricing
Industry pricing guidelines, an operating expense budget, and a method for researching what your city will pay.
Finding your first customers
Who buys this locally, how to define a service area, and how to build your first-ten list.
Leaving with a plan
A business plan skeleton: equipment, model, prices, first customers. And honest advice if the business isn’t a fit.
Who it’s for
Book the call if this is you
First-time buyers
You’re pricing LED trucks or trailers and every seller sounds the same.
Business owners
You spend real money on billboards and want to know if owning one beats renting.
Working operators
You want a second opinion on equipment, pricing, a second truck, or getting off the one-off treadmill.
Who it isn’t for
Skip the call if this is you
You want an income promise
Nobody can give you a number, and you should walk away from anyone who does.
You want passive income
Year one is a real job. You will sell, every day.
You want to be sold
I’ll give you the facts and my opinion. The decision stays yours.
How it works
Four steps, about three minutes
- 01
Choose one hour or two
Pay through PayPal. Card or PayPal balance both work.
- 02
Pick your time
My calendar opens right after checkout.
- 03
Answer five questions
Market, budget, timeline, goals, and what you most need to know.
- 04
We talk
By video. Bring a notebook and your hardest questions.
The guarantee
If you finish the call and don’t feel it was worth every penny, say so and your money comes back.
From operators and peers
People who’ve done business with me
“Incredibly knowledgeable in the industry and always willing to help.”
“Jerry has been great to work with!”
“A hard worker. A professional salesman, highly skilled. A true entrepreneur.”
Not ready for a call?
Start with something free
Run the numbers
The honest math on what a route can bring in. No income promises.
Get the newsletter
Digital Display Insider. 40+ issues for LED truck owners.
FAQ
Before you book
Is this just a sales pitch for Legion?
No. That’s what the guarantee is for. My advice may be to buy used, buy from someone else, or not buy at all.
What do I walk away with?
A decision framework for equipment, business model, pricing, expenses and first customers. For most people that’s the outline of a business plan.
One hour or two?
One hour if you’re still deciding whether this business is for you. Two if you’ve decided and want to work through your own market, numbers and prospect list.
How do I prepare?
After you book, you get a short intake form about your market, budget, timeline and goals. Bring specific questions.
What if I already bought a truck?
Then we spend the time on pricing, tightening what you sell, and building a repeatable way to find advertisers.
Can I ask about Total360 or a specific truck?
Yes. Ask anything. Details on the Total360 mobile billboard business system and pricing are covered on a call, not on a web page.