The book · #1 New Release on Amazon · Updated and expanded 2025 edition
How to start a mobile digital billboard business without losing $100K
An insider’s guide to launching with minimal risk. I lost $100K on my first LED truck and it set me back at least two years. This is everything I wish someone had told me first.
Free signed paperback
$0 + $9.95 shipping and handling
I sign it, you cover postage. If it isn’t worth it, send it back and I’ll refund the shipping. No questions.
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What’s inside
The $100K lesson, and how to skip it.
I watched too many smart, hardworking people buy a great truck and still lose money. They weren’t lazy. They bought the truck first and figured out the business later, or they let the market pick their model for them.
- Chapter 1
The $100K lesson
My first LED truck, what it cost me, the common reasons operators fail, and how to treat the truck as a business from day one.
- Chapter 2
The corporate cage
Job security, trading time for money, and what changes when you own an asset that earns.
- Chapter 3
The “Uber” of outdoor advertising
Billboard supply is controlled and frozen. Mobile screens go where the boards can’t. Why the timing favors a newcomer.
- Framework
The Four Cornerstones
The truck, the model, the sales system and execution. Miss one and the table falls.
- Plus
Eight more chapters
Buying equipment, pricing, finding customers and running the day to day.
Who should read it
Three kinds of readers get their money’s worth
You’re thinking about buying an LED truck
Read it before you talk to any seller, including me. You’ll know which questions matter.
You own a business and rent billboards
It explains what owning the screen changes, and what it doesn’t.
You already operate
If every month starts at zero, the Four Cornerstones will tell you which leg of the table is short.
After the last page
What readers do next
The book is the cheapest way to find out if this business is for you. If it is, these are the next steps, in order.
$9.95 now, or $100K later.
A signed copy for the price of postage. Read it before you sign anything.